SOFY is a rising London-based singer/songwriter whose debut single Strawberry Milkshake was BBC Introducing's Track of the Week. Since then, she’s released the acclaimed Chaos & Commotion mixtape, performed at major festivals including Glastonbury and YNOT, and featured on the FIFA 23 soundtrack, establishing herself as one of the UK’s most exciting indie-pop voices.

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I collaborated with SOFY on the release of her Christmas single Anti-freeze and Chocolate Biscuits, where I created a set of custom illustrations for social media promotion, along with a hand-drawn font used on the single cover. The visual style aimed to reflect the playful, nostalgic tone of the track while staying true to SOFY’s distinctive brand identity.

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We also worked together on promotional materials for her debut headline show, SOFY: The Social. I developed a series of illustrated poster designs and bespoke typography using Adobe Illustrator, presenting multiple stylistic options to her management and event promoters. One of the designs was selected and used across digital and physical platforms to promote the event.